The article
Someone who has never done yoga reads a studio's website with one worry: will I be the only person in the room who cannot touch my toes? Someone who has practiced for years reads it with another question: which teacher, which style, and does the schedule fit my week. A studio site has to answer both, and the first answer decides whether new students come at all.
I have been building software for 18 years; since 2017 my team of 70+ specialists has delivered 150+ projects. This page, one of our guides to websites by industry, covers yoga studio website design, from the beginner's path to retreats and teacher trainings, and which of our website packages fits. Our $499 website's price and terms are on their own page.
What a new student needs before the first class
- Where to start. Classes marked by level, and one class clearly named as the place to begin.
- What the styles mean, in plain words. Vinyasa moves from pose to pose with the breath, yin holds poses for minutes, hot yoga happens in a heated room.
- The price of the first visit. The intro offer first, then drop-ins, class packs and memberships.
- What to bring. Whether mats and props are provided; for hot classes, water and a towel.
- Arrival. How early to come, which door, where to park and change.
- Who teaches. A face and a few honest lines about each teacher.
Regulars come for this week's schedule, a substitute teacher or a visiting teacher's workshop.
The pages a yoga studio site needs
- Home: the intro offer, today's classes or a link to the schedule, the address.
- Start here: the beginner's path from the list above, on one page.
- A page per style or class type: level, length, room temperature for hot classes, the teachers who lead it.
- Schedule.
- Pricing: the intro offer, drop-ins, packs and memberships, with how expiry and late cancellation work.
- Teachers: training, years of teaching, the classes each one leads.
- Workshops and events, plus a page for each retreat and each teacher training.
- Private sessions and classes for companies, if you offer them.
- The studio: photos of the room, the address, parking and the entrance.
- Policies: late cancellation, no-shows, refunds.
- A privacy policy, because your forms collect names, emails and phone numbers.
With five style pages, one retreat and one teacher training, that comes to about 18 pages, inside the 20 of the $499 site. A studio that runs a workshop every week needs a plan for which events deserve a page of their own.
Schedule and booking: your platform, our booking or a custom build
If you already run a booking platform for classes, passes and memberships, decide what the website does and what the platform does:
- Keep the platform. The site explains and sells; "Book" buttons open the platform. This is the $499 site, and the platform goes on doing what you pay it for.
- Book on your own site: plus $500. Students choose a class or a private session without leaving your pages.
- Take payments on your own site: plus $500, for class packs, workshop tickets or retreat deposits.
- Build the rest: showing the platform's live schedule on your pages is an integration priced before work starts; memberships with accounts are a web application, from $5,000 for a first version.
The closest case we have is a one-to-one practice. For Somatic Reset, a somatic practitioner's site in Miami, the payment comes before the slot: the time stays reserved for 10 minutes during the Stripe checkout, and if the payment does not come, a background worker closes the checkout and frees the time. The owner decides her week in the admin: working hours, exceptions, breaks between sessions, how much notice a booking needs and how far ahead clients may book. She edits every word and price herself, Instagram campaign pages included. Eight days separated the approved plan from the live production domain. For a teacher who sells private sessions, that is the whole booking problem; a group class adds capacity and a waitlist.
Workshops, retreats and teacher trainings
These pages sell the most expensive things a studio offers, and they need the most detail:
- Dates and times, including every weekend of a teacher training.
- What is included and what is not: for a retreat, the room, meals and transfers.
- The price, the deposit, any payment plan and the refund policy, written down before anyone pays.
- Who leads it, with their training and years of teaching.
- For a teacher training, the hours, the curriculum and your Yoga Alliance registration, if the program has one.
- A way to apply or to ask a question.
Payments on the site, plus $500, let you take deposits and sell tickets. When an event is over, move it to an archive instead of leaving it on the home page. A retreat that bundles travel and accommodation can bring rules of its own, so ask your advisor whether your state requires anything before you sell one.
Online classes and video
A video does not live on the $499 site's hosting: it sits on YouTube or Vimeo and plays on your pages. A livestreamed class from your booking platform is a link. A members-only library of recorded classes, with subscriptions and accounts, is an application, from $5,000 for a first version; check first whether your booking platform already includes video, because then the library is a button.
How students find a studio
They search for "yoga near me", "hot yoga" with a neighborhood, "beginner yoga class", "prenatal yoga" or "yoga teacher training" with a city. What helps:
- A page for every style and program, so each of those searches has a page that answers it.
- A Google Business Profile with the same name, address and phone as the site, and photos of your room.
- Reviews. Google lists review count and score among its local ranking factors; ask for one when a student buys a second pack.
- Instagram as a doorway. It keeps current students close, and each post about a workshop links to that workshop's page on your site.
Titles, descriptions, a sitemap, structured data and a link preview are on every page we build. The map results also depend on distance and on the studios around you, so nobody honest promises a position.
What earns a student's trust
- Teachers' real training, such as a 200-hour or 500-hour certification, and how long each one has taught.
- Photos of your own room and classes, taken with your students' permission, showing the people who actually come.
- Policies in plain words, before anyone pays.
- Reviews with names. On the site we built for Muzychko Vocal School, a voice teacher's school, reviews go through moderation: one review per account, with a counter of reviews waiting on the admin's first screen.
- Descriptions of what a class does, not what it cures. If a class is aimed at back pain or pregnancy, ask your advisor what the page may claim.
Clients rate us 5.0 on Clutch from 26 verified reviews, as of September 2026.
Yoga studio website design mistakes I would look for first
Before writing this, I opened the five pages about yoga studio web design that Google returned for this search in October 2026, by design agencies and website platforms. Only one names a price: a UK design studio puts a simple site with booking integration at £1,500 to £3,000. Of the 143 pictures on those pages, 50 come in several sizes for different screens and 68 have no text description, and two of the five pages show no picture when their link is shared.
On a studio's own site, check for these:
- The schedule lives only inside a booking widget that loads slowly, or not at all, on a phone.
- Class names in Sanskrit or in your own branding, with no plain line about what happens in the room.
- No beginner path, and the intro offer buried in a price table.
- Prices visible only after creating an account on the booking platform.
- Last year's retreat still on the home page, and teachers who left still on the teachers page.
- Late-cancellation rules that appear only in the platform's fine print.
Check your site in fifteen minutes
| What | Why it matters | How to check |
|---|---|---|
| A beginner path | A newcomer decides on a first class | Ask a friend who never did yoga to find a first class on your site, on a phone |
| Styles explained | Yin or vinyasa means nothing to a newcomer | Each class page says in one sentence what happens in the room |
| The intro offer | It is the first purchase | Reach it from the home page in one tap |
| Prices without an account | A login wall stops comparison | Open your prices in a private browser window |
| The schedule on a phone | Students check it on the way | Open it on mobile data, away from the studio's wifi |
| Workshop and retreat terms | Deposits and refunds start disputes | Every event page shows dates, price, deposit and refund rules |
| A link preview | Workshops spread through chats | Send a workshop page to yourself in WhatsApp |
| The domain and analytics | They stay with you if you change developers | Your registrar account; Google Analytics, Admin, Account access management |
Which package fits, and what you keep
- A studio site with classes, schedule, prices, teachers, workshops and a contact form: from $499, paid upfront, plus $29 a month, billed annually ($348), for hosting, fixes and changes to texts and pictures; the details are on website maintenance.
- Booking on your own site: plus $500.
- Payments for packs, tickets or deposits: plus $500.
- An integration with your booking platform, a second language or other features: priced before work starts.
- A design made only for your studio: a custom website, billed hourly or by milestones once it is estimated.
- Memberships with accounts or a video library: a web application, from $5,000 for a first version.
Whichever you choose, you keep three things: the domain, registered in your name; the code and design made for your studio, handed over as an archive any host can run when the work is paid for and delivered; and the analytics, in your Google account or handed over to it. The $499 site is built on our templates and components, and we may reuse a layout elsewhere, never your texts, photos or brand.
Studios that also teach on the reformer, run a gym floor or hold dance classes have their own pages: Pilates, fitness and dance studios. Every price we publish is on our pricing page.